MBA Talk #37: Digital marketing communication

13:30 | 11-Thg12-2022

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MBA Talk #37: Digital marketing communication

MBA Talk is a series of seminars with the participation of Professors from major and international universities and experts, leaders and senior managers in various fields, coming from multinational companies, large corporations both within and outside Vietnam.

The guest speakers will discuss and share real-life business cases in order to provide in-depth knowledge, practical experience, aligning with PSO’s philosophy (Problem Solving in Organization).

MBA Talk #37, with the topic “Digital marketing communication”, is an offline seminar with three experts in the field of Marketing, holding key positions.

Attending the seminar, MBA students at UEH-ISB will be provided with perspectives from different angles and useful knowledge about the role of Marketing in the post-Covid economy, especially in multinational companies. Thereby, students will better understand the importance of this function in every organization.

Content

  • PNJ has transferred from production to service with modern marketing thinking
  • How is MarTech realistically integrated by PNJ?
  • Schneider Electric – A prime example in the engineering industry

Language: English

Guest Speakers

Dr. Tang Thuong Phat

Dr. Tang Thuong Phat

ISB Senior Lecturer

Mr. Tran Nguyen Phi Long

Mr. Tran Nguyen Phi Long

Head of Retail Marketing, PNJ

Ms. Nguyen Phi Nhu

Ms. Nguyen Phi Nhu

Marketing & Communications Director, Global Marketing, Vietnam/Cambodia & Philippines Leader, Schneider Electric

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