MBA Talk #102: Employing marketing perspectives in HRM practices

In the context of today’s fierce competition, retaining talent has become more challenging than ever. The HR department faces the challenge of how to stand out and be attractive to both current employees and potential candidates.

This challenge has led to the emergence of HR Marketing, which views employees as customers of the business. HR Marketing is a method of applying marketing principles to optimize employee satisfaction.

The upcoming seminar is set to be vibrant and engaging, led by Dr. Lê Thị Thanh Xuân, ISB Lecturer, and featuring a panel of distinguished expert speakers, including:

• Professor Jennifer Westacott AO—Chancellor
• Distinguished Professor George Williams AO—Vice-Chancellor and President
• Ms Lê Thị Lan Hương – Chief Human Resources Officer, MB Bank (Cambodia) PLC
• Ms Trần Thu Lê – SHRM-SCP, Trainer. 

Discussion sections:

• The role of employees as internal customers in organizational performance and success.
• The concept and importance of HR Marketing.
• Practical experiences with HR Marketing and common challenges faced.

Event Information:

• Topic: Employing marketing perspectives in HRM practices
• Time: 14:30, Saturday, September 21, 2024
• Audience: PSO MBA students
• Location: Mai House Saigon Hotel

Join us for MBA Talk #102 to discover the secrets of retaining top talent from a Marketing

MBA Talk is a series of seminars with the participation of Professors from major and international universities and experts, leaders, and senior managers in various fields coming from multinational companies and large corporations both within and outside Vietnam. The guest speakers will discuss and share real-life business cases in order to provide in-depth knowledge, and practical experience, aligning with PSO’s philosophy (Problem-Solving in Organization).