MBA Talk #119: Unlocking the power of brand storytelling

MBA Talk #119 – The power of brand storytelling explores the significance of effective brand narratives and their role in business recovery and growth.

A compelling narrative can forge a deep connection with your target audience, building loyalty and driving engagement. This event will feature expert speakers who will delve into how crafting authentic, compelling stories can drive engagement and build lasting connections with audiences.

MBA Talk #119’ speakers

• Dr. Thai Dam Huy Trung – ISB Lecturer
• Ms. Nguyen Hoai Trang – Marketing Director, New Business, C.P. Vietnam Corporation
• Mr. Andy Ho – Founder, RICE Content & Media

At MBA Talk #119, the speakers will discuss:

• Why has storytelling always been a powerful tool to forge a deep connection between a brand and its audience? In today’s content-saturated marketplace, why has storytelling become even more crucial as it offers a unique way to differentiate a brand and establish a strong identity?
• But how can brands effectively leverage storytelling to achieve their business and communication goals?
• How to implement a brand story across different touchpoints?
• What can we learn from case studies?

MBA Talk #119’s information – The Power of Brand Storytelling

• Date & Time: 13:30 – 15:30, February 16, 2025
• Format: Those interested in brand storytelling can participate virtually via QUICKOM. Register now!

Join us at MBA Talk #119 and learn how powerful brand storytelling can shape the future of marketing in the evolving business landscape.

MBA Talk is a series of seminars with the participation of Professors from major and international universities and experts, leaders, and senior managers in various fields coming from multinational companies and large corporations both within and outside Vietnam. The guest speakers will discuss and share real-life business cases in order to provide in-depth knowledge, and practical experience, aligning with PSO’s philosophy (Problem-Solving in Organization).