MBA Talk #146: Practical applications AI in SMEs

At MBA Talk #146, Dr. Trần Quang Khải – ISB Lecturer opened the discussion on “How can AI Transform SMEs?” with an insightful quote from Reid Hoffman, Co-founder of LinkedIn: “AI is going to reshape every industry and every job.”

Building on this perspective, Mr. Lê Hoàng Dũng – CEO of Saola Technology and Training – introduced two compelling use cases from distinct industries: Education and Gaming. Despite operating in very different fields, both companies successfully leveraged Large Language Models (LLMs) to handle their daily tasks with remarkable efficiency. According to Mr. Dũng, there are three fundamental steps for businesses to integrate AI effectively:

• UNDERSTANDING AI to eliminate risks of bias
• APPLY by selecting tools that best fit organizational needs
• CREATE to maximize AI’s effectiveness

Meanwhile, Mr. Bùi Minh Tiến – Business Development Manager at CyberTech – highlighted the transformative power of AI through the impressive performance of Camlamonline. Within just one year of adoption, AI helped the company reduce market research time by 90% and cut marketing costs by 60%. These results directly addressed pressing business challenges such as difficulties in market expansion, excessive time consumption in workflows, and high marketing expenses.

Let’s take a look back at some highlights from MBA Talk #146!