MBA Talk #182: When every brand looks alike: The strategy of staying distinct

In crowded markets, brands are starting to blur together: same features, same claims, same promises chasing the same attention. A clear, deliberate position is what keeps a brand recognized, chosen, and trusted over time, not as a creative afterthought, but as a strategic discipline behind every decision. MBA Talk #182 explores how to stay distinct when everything is starting to look alike.

Join MBA Talk #182 to explore how strategic positioning helps brands sharpen their differentiation, navigate the tension between standing out and fitting in, and build identities that last.

Speakers at MBA Talk #182:

• Dr. Thai Dam Huy Trung – ISB Lecturer
• Mr. Tran Thanh Tam – Head of Markets & Corporate Affairs, KPMG Vietnam & Cambodia
• Mr. Aneek Ahmed – Founder and Head of Strategy, The Outwit Company Limited

The conversation will move across the core tensions of modern positioning, including:

• The growing difficulty of differentiation
• The rising tide of brand sameness
• The hidden risks of “safe” positioning
• Category conventions versus disruptive positioning
• Strategic trade-offs between niche and mass positioning
• The necessity and the risk of repositioning
• Long-term consistency versus short-term trend-chasing

Event details:

Date & Time: June 14, 2026 | 1:30 PM – 3:30 PM

Format: Online via QUICKOM. Register now!

Language: English

Register for MBA Talk #182 to discover what it takes to keep a brand distinct in a market of look-alikes.

MBA Talk is a series of seminars with the participation of Professors from major and international universities and experts, leaders, and senior managers in various fields coming from multinational companies and large corporations both within and outside Vietnam. The guest speakers will discuss and share real-life business cases in order to provide in-depth knowledge, and practical experience, aligning with PSO’s philosophy (Problem-Solving in Organization).